This type of creativity is argued to be the only creativity.īack when Disney was creating, copyrights lasted 30 years before expiring and putting their content into the public domain, which was a "lawyer-free zone". Lessig calls this "borrowing" for creating "Disney Creativity". Most creators borrowed ideas of others and built upon them to create newer and better versions. This kind of borrowing wasn't new nor was it considered "wrong" at the time. Disney just made a close replica to that cartoon and added some music. Steamboat Willie was very similar to a non-sound cartoon released named Steamboat Bill Jr. Synchronizing sound with with animation was an idea that someone had already done with non cartoon movies Disney just copied that idea and applied it to his cartoon which wasn't unique either. For example, the first cartoon with synchronized sound, Steamboat Willie was made by Walt Disney. Chapter one kicks off with creators and how they create by use of other people's ideas.
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